PROJECTS
R5VOLUTION RACE
Commisssioned by Renault and Havas Play, we created the first multiplayer car race on The Sandbox to promote the iconic model Renault 5 going fully electric.
This game is part of a cross-platform campaign named MODDER5 to promote the launch of the electric Renault 5 among new generations through the most famous gaming platforms.
Orange Wall of Change
We supervised a 3-step awareness campaign commissionned from Orange to fight against sexism, together with Publicis, the association Women in Games and various Key Opinion Leaders.
We first organised the installation of committed collages in a famous server of GTA RP. Two famous streamers played this server to comment the collages on live with their communities. Six influencers then met on Twitch to address the issues raised by sexism. Finally, we helped set up a round table on this topic at VivaTech with renowned personalities.
Orange Safe Zone
We partnered with JALF and Orange for the Safe Zone project to curb cyberbullying in gaming platforms such as Fortnite and Roblox.
This innovative initiative educates users on internet risks and provides support in case of cyberbullying. We are proud of Safe Zone's seamless integration and its role in promoting responsible digital behaviour. Our work with Orange showcases our dedication to safer, inclusive online spaces.
FILLMED Laboratoires AR filter
We created an AR filter on Instagram to highlight the medical needle patented by FILLMED Laboratoires.
During the conference AMWC in Monaco, health and aesthetic professionals discovered through the AR filter the cutting-edge technology and smart touch features of this needle. Designed with a specific colour code, the AR filter reflects the practicality of the needle. Easily sharable, the AR Filter helped the brand to reach more professionals and consumers.
Givenchy Beauty Pride Gallery
In collaboration with bem.builders and Exhibition, Givenchy launched the Givenchy Beauty Pride Gallery in the virtual world Spatial to support the Pride Month online.
Using the 3D Unity engine to reach a unique fusion of beauty and technology, bem.builders built an immersive artistic journey along animated artworks by digital artists Edgar Fabián Frías, SamJ, and Vanille Verloës who embrace Pride Month and federate the LGBTQAI+ community.
Le Petit Marseillais: Coast Mission
We built an immersive game for Le Petit Marseillais with the help of the Carrefour NFBee Supermarket. Available on The Sandbox, this experience shares these brands’ commitment to biodiversity.
In this play-to-earn-and-to-learn experience, the game quests provide knowledge about nature and tips to adopt an eco-friendly behaviour. Rewards and bonuses encourage players to discover the brand’s products and naturally-sourced ingredients.
Carrefour NFBees
Together with Publicis, we created NFBees for Carrefour to raise awareness on biodiversity among the different generations, both in the physical world and the virtual world The Sandbox.
The NFBees project includes two online games and a collection of NFTs reflecting consumers' preferences. This collection of digital collectibles offers real-world benefits, like honey from supported beekeepers. This approach illustrates Carrefour's dedication to biodiversity, apiculture and shows how the virtual realm impacts the physical world. The profits generated by this project are donated to the NGO BeeFund.
Break the 5 Secrets of Casino
As part of the French Week, we built a story around a culinary adventure for Casino in The Sandbox to advocate a healthy lifestyle among the young generations.
From eating local products to reducing stress, players have fun while learning and are challenged by original and architectural game mechanics. The top-winners could enjoy real-life culinary surprises and NFT rewards.
FDJ Land
To establish FDJ in the virtual worlds, we created FDJ Land, the entity gathering two immersive experiences that we built on The Sandbox: FDJ Zodiac Maze and FDJ Agora.
FDJ Agora is a multiplayer social hub featuring minigames and a speedrun. FDJ Zodiac Maze is an adventure game around World Heritage Sites and Zodiac signs, in reference to the brand’s famous concepts. Linked to a Discord account, both experiences include bonus quests and competitions to earn rewards.
The Lost Wallet
We developed The Lost Wallet, the greatest treasure hunt across various virtual worlds including Decentraland, R3V3NGE, The Nemesis, while centralising the information on X (Twitter).
During 24 weeks, players freely took part in this cross-platform game to earn a CryptoPunk worth $120,000. The X (Twitter) account guided the players through the story and gaming adventure. Each quest delivered a seedphrase to open the cryptowallet containing the CryptoPunk (first prize) and valuable NFTs (runner-up prizes).
Le Club Leader Price - 1000 Avatars
In partnership with Arianee, we developped 1000 Avatars, a mobile app to reward Le Club Leader Price’s community.
Intended for the brand’s customers who showed interest in the Web3, this app allowed the customers to choose the benefits that best suited their needs in a innovative and funny way. The customers could earn avatars whose appearance was linked to the kind of benefits that interested them.
Le Club Leader Price -The Sandbox Game
We built a game for The Sandbox’s community to enhance the large range of quality food products available for all budgets in Le Club Leader Price supermarkets.
We designed the game mechanics around fresh ingredients to be collected for healthy recipes, blending quests with a mysterious love story and insights into farming methods. The experience aimed to raise awareness of healthy eating among the younger generation, whatever their budget. Winners were eligible for supermarket benefits and discounts.
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