Services
We help brands engage with Generations Z, Alpha, and Millennials through gaming.
Our core expertise is to build immersive experiences. With over 3 years’ experience and 25 members in-house, we have developed 3 services to integrate all the value chain:
In-game Media plan ✔︎
In-game Production ✔︎
In-game Strategy ✔︎
In-game Media plan
Social gaming is the new way to reach younger generations who do not engage any more with classic web platforms. 120M+ users aged from 8 to 25 connect to games on a daily basis.
We own 45+ active worlds in the most famous social gaming platforms: Fortnite, Roblox, The Sandbox, GTA... We offer brands the opportunity to be present and visible in these games with a native strategy from sponsoring to asset integration, brand activation and partnerships with KOL.
3D assets Placement
Select high-traffic maps from our network and add your custom-made assets in them. Engage with a high number of users by adding value to their experience. You can select maps based on their game mechanics and themes.
Brand Activation
Select high-traffic maps from our network and add your custom-made assets in them. Engage with a high number of users by adding value to their experience. You can select maps based on their game mechanics and themes.
Marketplace Management
Publish your own 3D asset collection dedicated to gaming platforms, both for players and mappers, directly on public catalogues such as Fab by Epic Games, Roblox Marketplace or The Sandbox Marketplace. Have a ROI strategy by proposing free assets to generate UGC and paid assets for a more qualified audience.
Experience Sponsoring
Select one or many high-traffic maps from our network and add your brand in them. Reach out a high number of users while they are playing. You can select maps based on their game mechanics and themes.
In-Game Production
The younger generations tend to blur the boundaries between virtual and real, they are looking for fun and personalized experiences, whatever they may be. 50% of them spend money for in-game products.
We produce custom-made maps and 3D assets for brands on famous gaming platforms. We design and execute insightful experiences and content for the users to engage and spend time with your brand. From mechanics, quests design, UX, UI, dialogues, to branded avatars, we help you provide the best content for players.
3D assets Design
Design your own branded asset collection to engage with the younger generations in the most famous gaming platforms. Digital twins, wearables, skins: gaming assets add value to the experiences and allow each user to personalise them.
Brand experience Development
Develop your branded world to engage in-game with the Gen Z and Alpha. From game mechanics, quest designs, dialogues, to branded avatars, you can produce a dedicated experience from scratch and make sure it fits your brand DNA as well as the community interests.
GenAI-based Production
In 2023, we raised 2M euros to create our own GenAI tool to produce content dedicated to our clients’ in-game experiences. From 3D landscapes to voice over in different languages, we work both with our production team and our tool to optimise costs and timing.
In-Game Strategy
2,5B people were born between 1997-2010: 25% of American people of this age group declare that gaming is the leisure activity to which they devote most time. In France, there are 39 million video games players.
We help top brands to move the right way into gaming. We design strategies based on the brand’s objectives. From benchmark, to action plan and reporting, we make sure we approach this booming market with clear KPIs, from awareness to engagement and ROI.
Workshop and Consultancy
Take the time to understand the gaming environment and define the best strategy to engage the young generations. We deliver online and face-to-face workshops to brainstorm and train with your team. We also offer full consultancy services including benchmarking, data analysis, strategic planning, roadmap design to optimize your impact and ROI.
Analytics and Reporting
Bring benefits to your project and build a long-term strategy. We help you define KPIs and provide you with the right tools to monitor the performances of your actions. The analyses feed into reports to fine-tune the next step in the constant evolution of your brand's presence on gaming platforms.
KOL and Streaming
Add visibility and reach to your project with selected KOL profiles who gather large communities. Together with a long-term partner, we build custom-made influence strategies including live streamings, contests, social media content, engagement activation. Your brand experience can drive a lot of players and reach more via the streaming/replay platforms (Twitch, YouTube, TikTok, etc.).
Neal Robert, CEO at bem.builders