A marketing strategy where free digital assets (often NFTs) are distributed to a targeted audience to drive engagement or reward loyalty.

Any digital item used within a game or virtual environment, such as objects, skins, or backgrounds.

A customizable digital character that represents a player in virtual worlds or games.

The person who designs and builds maps or levels within games, often working with brands to create custom advertising spaces.

A popular communication platform for gaming communities, with 600M users, where brands can engage directly with players.

A visual or animated expression used by avatars in games to interact socially.

A game mode within the social gaming platform Fortnite where 100 players fight to be the last one standing, widely popular among younger generations.

A game mode within the social gaming platform Fortnite allowing users to build custom maps, experiences, or worlds.

A collaborative event where creators build gaming content within a short period.

Used as a synonym for a game experience created on a social gaming platform.

Born between 1980 and 1994, growing up with the early steps of the internet then social media, adapting to rapid technological change.

Born between 1995 and 2009, the first generation of true digital natives, growing up with smartphones, social media, and a highly connected world.

Born after 2010, growing up fully immersed in technology from birth, shaped by a digital and globalized environment.

A promotional event where free digital or physical items are distributed to participants, to increase engagement or visibility.

An online role-play mode within the social gaming platform GTA V where players immerse into a fictional city and take on specific roles.


Advertisements placed within video games, either as banners, billboards, or branded content, providing a new channel to reach players naturally within their gaming experience.

A virtual environment or level within a game where the game takes place.

A digital sales platform where users can buy, sell, or trade assets.

A game mode where multiple players participate in a game simultaneously, increasing social interaction and engagement.

A unique digital asset stored on the blockchain, often representing items, collectibles, or virtual goods that can be bought, sold, or traded.

A character in a game controlled by the computer, not by players, often used to enhance storytelling or gameplay.


A digital item given to players for completing tasks, achievements, or participation, often used in brand loyalty programs.

A social gaming platform offering interactive and customisable games. It has a massive player base (200M), especially among younger audiences.

Online games designed to be played with or against other people, emphasizing interaction, competition, and cooperation, often integrating social media features for sharing and connecting.

 An Epic Games-owned sales platform for 3D assets, soon to become “Fab”.

A social gaming platform hosting multiplayer games, meetings and events.

A live-streaming platform with 200M of users where gamers stream live, providing brands with direct access to an engaged audience.

A collective virtual space where users can interact in real-time, spanning games, social experiences, and commerce.

Digital clothing or accessories for avatars in virtual worlds.

A social gaming platform and app where users play and create personalised 3D avatars. It focuses on self-expression, customisation and social interaction. It has a massive player base (400M), especially among Asian audiences.