FASHION
〰️
GAMING
〰️
WEARABLES
〰️
SANDBOX
〰️
MULTIPLAYERS
〰️
REWARDS
〰️
BRANDS
〰️
FASHION 〰️ GAMING 〰️ WEARABLES 〰️ SANDBOX 〰️ MULTIPLAYERS 〰️ REWARDS 〰️ BRANDS 〰️
The Art of Runway, the multiplayer experience dedicated to fashion
Together with DRESSX and Braw Haus, two key actors in the digital fashion industry, we built an extensive land on The Sandbox to gather the fashion community in an immersive experience: The Art of Runway. Designed as a fashion show within colourful rocky mountains, it features a speedrun contest, minigames providing fashion and sustainable tips, cultural events, a wearable shop, and an art gallery.
⚠️ Can brands set up on an existing map?
The Art of Runway is specifically designed to highlight creators and brands: the mechanics and displays are thought to promote and sell fashion collections. We just need to integrate the branded content into the map.
Why? bem.builders, Braw Haus and DRESSX want to give pride of place to fashion on virtual worlds, with a regularly updated map promoting talents and brands as well as sustainable fashion.
Brands & Artists Activation
The experience is designed to be customised for brands and artists. We adapt the map to integrate a brand, promote its image and values,
engage the community with the branded content and sell its wearable collections.
In-Game brand visibility
Billboards: up to 36 billboards promoting the brand can be displayed. We have selected strategic advertising spaces where users are susceptible to observe them for more than 5 seconds. Possible integration of QR codes driving to the brand’s website.
Wearables: the experience features 100 non-playable characters (NPC) that can be dressed in the brand's clothes.
Dialogues: texts and dialogues can be adapted to highlight the brand’s storytelling and values.
In-Game brand assets
Shop: The experience features an in-game shop where players can directly buy the brand’s products.
Market Place: The brand’s products are sold in-game, on the shop section and on the Market Places of The Sandbox and DRESSX.
Quests: Quests can be adapted to include the brand’s wearables into their mechanics (for example: brand’s outfits to collect or to wear to reach the next level).
Fashion community
Community engagement: The speedrun contest at the core of this experience encourages players to share their screenrecords on social media, especially X (Twitter) and Discord, therefore increasing the brand’s reach.
Rewards: The brand can offer some assets to the speedrun winners, to activate the community and boost its visibility, as players can wear the rewards in all the experiences.
Events: a section of the map is dedicated to artistic events to reinforce and renew community engagement.
Services provided by DRESSX, Braw Haus & bem.builders
In-game brand strategy
Defining a strategy with the brand based on the objectives, the KPI, and the ROI to reach.
Setting up a price and reward strategy, the number of assets of the brand’s collection, the budget, and timeline.
Developing the messages and values to convey, especially through the text and visual presentation of the brand.
3D asset production
Modelling and voxelising the brand’s assets (wearables, objects, billboards) in 3D.
Minting the assets.
Selling the assets in-game and on the Market Places.
Branded content integration
Integrating the branded assets into the map and quest mechanics.
Customising the non-playable characters (NPC), displays, texts, and dialogues to the brand’s image and values.
Promotion of the brand activation
Engaging the community through contests, special quests, reward systems and social media sharing.
Working with KOL partners to promote the experience and the branded content.
An original production in collaboration with The Sandbox, DRESSX, Braw Haus, and bem.builders.
A studio-factory pioneering the creation of immersive and virtual experiences since 2021. bem.builders focuses on adding value to brands, increasing their reach and sales through virtual worlds, the new haven for generations Z and Alpha.
A visionary web3 creative studio and digital talent agency founded in 2018. Since then, Braw Haus has been collaborating with top blue-chip brands, holding companies, as well as leading investors.
brawhaus.com
An American digital fashion company founded in 2020 in Los Angeles. It is considered to be the largest retailer of digital fashion.The platform allows users to dress in digital garments in photos and videos, as well as in digital experiences.
dressx.com
The Sandbox offers immersive virtual worlds where players can interact, compete, and participate in a virtual economy. Founded in 2012, it now consists of lands that are represented as NFTs on the Ethereum Blockchain.
sandbox.game