Client
Groupe Casino
Timeline
8 weeks of production
Campaign Duration
1 month
THE SANDBOX
〰️
SOCIAL GAMING
〰️
RSE
〰️
IP
〰️
FOOD
〰️
HEALTH
〰️
EDUCATION
〰️
THE SANDBOX 〰️ SOCIAL GAMING 〰️ RSE 〰️ IP 〰️ FOOD 〰️ HEALTH 〰️ EDUCATION 〰️
A 5-star recipe to conquer players
We produced “Break the 5 secrets of Casino”, an immersive culinary adventure blending antigravity architecture, storytelling, game mechanics and in-depth tips for a healthy lifestyle.
We invited 5-star chef to spice the game up. The first 100 winners got the opportunity to eat a meal prepared by this chef in the prestigious offices of The Sandbox. Rewards also entitle players to promo codes and to take part in food donation.
⚠️ Is it possible to build bridges between the physical and virtual worlds?
Yes, and this leads to a more powerful commitment. The quest in the virtual game involves finding the voxelised character of an illustrious chef. In the real world, the quest culminated in a gathering with this chef over a meal embodying healthy food, all this in the game's creation studios.
Why? Groupe Casino wants to educate on healthy eating, as part of the French Week.
