Client
Givenchy
Timeline
8 weeks of production
Campaign Duration
1 month
VIRTUAL GALLERY
〰️
ART
〰️
SPATIAL
〰️
PRIDE
〰️
BEAUTY
〰️
IMMERSIVE
〰️
VIRTUAL GALLERY 〰️ ART 〰️ SPATIAL 〰️ PRIDE 〰️ BEAUTY 〰️ IMMERSIVE 〰️
Celebrating Givenchy Beauty Pride around the world
We developed a one-month multisensory journey featuring a gamified tour and a virtual art gallery on Spatial, a virtual world known for its mesmerizing aesthetics. Famous artists engaged in the LGBTQIA+ cause display previously unseen artworks. This safe space allowed users to chat, explore, play together and earn exclusive rewards.
⚠️ Are immersive video games adapted to the luxury industry?
It's an ideal medium. Current 3D modelling technologies provide an unprecedented level of technical and aesthetic sophistication.
Why? Givenchy aims to support the Pride Month online, reflecting the brand’s values.
