Client
Orange
Timeline
10 weeks of production
Campaign Duration
6 months
CYBERBULLYING
〰️
GAMING
〰️
SAFER INTERNET
〰️
FORTNITE
〰️
ROBLOX
〰️
MINECRAFT
〰️
CYBERBULLYING 〰️ GAMING 〰️ SAFER INTERNET 〰️ FORTNITE 〰️ ROBLOX 〰️ MINECRAFT 〰️
Safe Zone: 3 seasons to empower 9.5+ million people to combat cyberbullying
We crafted the Safe Zones, an innovative solution to tackle cyberbullying: a set of assets to educate players on the good habits to avoid Internet risks and support them when they are being harassed online. We worked with renowned mappers such as JALF Industries.
Safe Zones are seamlessly integrated into the most popular maps of gaming giants like Fortnite, Roblox, and Minecraft.
⚠️ Gaming platforms target a young audience, are they too young?
No! The core audience of gaming platforms is between 15 and 24 yo. This corresponds to the age group that most suffers from cyberbullying.
Why? To make the Internet a safer place, Orange aims to reduce cyberbullying.
3 seasons in detail
SEASON 1
Introduction
November 2022, introduction of Safe Zones in high-traffic maps.
350k
views on social media
3.4M+
unique players on the maps
6
countries and languages
SEASON 2
Amplification
June 2023, Safe Zones in the form of themed escape games on Fortnite.
2.5M+
views on social media
5M+
unique players on the maps
+55%
female players on the maps
SEASON 3
Open Source
November 2023, free open source Safe Zones to provide the right tools for mappers who want to make their experiences safer.
41
open source Safe Zone assets for download
6.4M+
unique players on the maps