Client
Le Club Leader Price
Timeline
10 weeks
Campaign Duration
2 months
FOOD
〰️
SOCIAL GAMING
〰️
SHOPPING
〰️
FOR EVERY BUDGET
〰️
THE SANDBOX
〰️
FOOD 〰️ SOCIAL GAMING 〰️ SHOPPING 〰️ FOR EVERY BUDGET 〰️ THE SANDBOX 〰️
New uses, new recipes!
We built a gaming experience thought as a village, to promote the local and quality food products available in the Leader Price supermarkets. The game integrates the brand’s large range of products into a love story and the world of farming.
Players need to complete quests to gather the ingredients for easy and healthy recipes. Launched on The Sandbox, the game entitles every winner to be part to a virtual community giving access to various benefits.
⚠️ How can gaming lead consumers to a specific supermarket?
Since cooking is a popular hobby, food-related video games are generally very successful. Building mechanics around recipes to compose and ingredients to find helps assert the brand as a reference in the food industry, and demonstrates its commitment to offering a wide range of products for everyone.
Why? Le Club Leader Price wants to show that fresh, local recipes are affordable for all budgets.
