The Art of Runway, the virtual experience on fashion where players, designers, and buyers meet.

Braw Haus, DRESSX, and bem.builders team up to launch a multiplayer experience dedicated to the fashion community: The Art of Runway. Available for free on the gaming platform The Sandbox from Monday, 3 June 2024, this immersive experience features a speedrun contest, fashion collections, an art gallery, a shop, and games promoting sustainable fashion.

Art, gaming, and shopping

Within the colourful rocky mountains, a new kind of fashion show is happening. The Art of Runway is showcasing new and established talents, digital artists, and fashion collections.
A place for discovery and shopping, the experience is also dedicated to social gaming. The fashion village features a whole team of professionals (dressmaker, casting director, model...) providing fashion and sustainable tips in the form of minigames.

Speedrun contest
                 
To the heart of The Art of Runway is the speedrun contest. Players can choose among three difficulty levels to complete the speedrun. Underwater, on the floor or in the air, take part in the steps of a fashion show, from the backstage to the final runway, while enjoying surreal landscapes. Addressing fashion in surprising ways, the speedrun quests explore the creative power of this industry.
The fastest players to the speedrun will earn exclusive rewards, including limited edition wearables designed by artists. The DRESSX Discord manages the contest: https://discord.gg/dressx-digital-community-797156111345778720

Brands and artists activation

The experience is designed to be regularly updated in order to promote various fashion talents and brands. Braw Haus will present a renewed selection of digital artists, while brands will be able to present and sell their fashion collections in-game.
The wearable shop, the art gallery, the billboards, the mechanics, and texts adapt to the activations. Blending art, architecture, and gaming, The Art of Runway gives a new impetus to fashion, by gathering collectors, buyers, gamers, fashion lovers, and designers.

Braw Haus
A visionary web3 creative studio and digital talent agency founded in 2018. Since then, Braw Haus has been collaborating with top blue-chip brands, holding companies as well as leading investors.

DRESSX

An American digital fashion company founded in 2020 in Los Angeles. It is considered to be the largest retailer of digital fashion.The platform allows users to dress in digital garments in photos and videos, as well as in digital experiences.

The Sandbox
A virtual world where players can build, own, and monetise their gaming experiences on the Ethereum blockchain. It combines the creativity of user-generated content with the security and decentralisation of blockchain technology.

bem.builders
A studio-factory pioneering the creation of immersive and virtual experiences since 2021. bem.builders focuses on adding value to brands, increasing their reach and sales through virtual worlds, the new haven for generations Z and Alpha.

Play now on The Sandbox: https://bit.ly/the-art-of-runway

Media contact
Neal Robert, CEO of bem.builders

neal@bem.builders

+33 6 76 30 66 72