JALF Industries, a famous mapper specialising in the creation of video games for Fortnite, and bem.builders, a pioneering agency in building virtual experiences for major brands, are joining forces to optimise brand strategy on the social gaming market, the new haven for generations Z and Alpha.

Since its creation in 2021, the bem.builders agency has become a key player in guiding brands in virtual worlds, creating tailor-made immersive branded video games. A market popular with many brands: the main social gaming platforms bring together more than 120 million active daily users aged between 8 and 25. bem.builders guides CAC 40 and S&P 500 brands, including LVMH, Orange and Renault, in the creation of video games. With a view to simplifying the integration of brands into this business ecosystem and amplifying their impact with new generations, bem.builders is providing them with an innovative service: a network of mappers.

Bringing together the most talented and influential mappers working on social gaming platforms, this ad network offers brands a catalogue of games with record audiences and a wide range of themes. This saves invaluable time for brands, which can directly integrate the game(s) of their choice to promote their story and their products to a large community that is already engaged. Bem.builders supports brands throughout the project, from the definition of the strategy to the communication plan, including the 3D production of the brand's content and its implementation in the mappers' games.

The launch of this network is being marked by the entry of one of Fortnite's most influential mappers: JALF Industries. 40 of his maps, federating a loyal community, are opening their doors to brands. Active since January 2022, this prolific mapper has created more than 200 Fortnite games, including the famous Escape Room and Deathrun, which have attracted 69 million players and attracted a number of brands including Orange, Interscope Records, John Doe and Epic Games.

JALF Industries and bem.builders had already collaborated on the creation of the three seasons of Orange Safe Zone, a set of digital resources (games, installations, assets) to combat cyberbullying. The project was a resounding success, with 9.5 million users and five awards, including the prestigious Cannes Lions Awards, DA&D and the Nuit des Rois.

This network enabling brands to benefit from established games and loyal communities is home to the social gaming industry's most recognised mappers, targeting the most popular platforms worldwide: Fortnite, Roblox, GTA RP, The Sandbox and Zepeto.

Media contact
Neal Robert, CEO of bem.builders

neal@bem.builders

+33 6 76 30 66 72